About Ricardo Marquez
UX and Service Design Leader
Leader with proven experience designing products and services for global brands such as Google, Telefonica, and Intuit. Expert in helping teams thrive through complex problems and organizations.
To me, service design means...
Complex problem solving. Creating true end-to-end experiences for all humans interacting. Users and systems collaborating to achieve strong outcomes. Intersection between quantitative and qualitative. Metrics and performance. System thinking methods and frameworks. Social change. Culture change. Organization and operations design.