About Ric Edinberg

Ric Edinberg
Chicago | United States


Ric Edinberg Insitum, International Research and Innovation (including Service Design)
As the head of Insitum US, I organize and lead ambitious consulting projects that apply research, design and strategy to design experiences and services around the world.

To me, service design means...

I have been running the US office of Insitum for 8 years. Before that I was a design researcher and service designer in spirit. Now we are doing many projects around the world and a big component of many of them is service design...we can always get better and move the practice (and our knowledge) forward!

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