About ric Edinberg
Previously as the head of Insitum US, I organize and lead ambitious consulting projects that apply research, design and strategy to design experiences and services around the world. I am now a Director of Design Research at Fjord bridging the divide between research and service design.
To me, service design means...
Insitum was acquired by Accenture in Sept of 2019. As such we are now part of Fjord. I ran the US office of Insitum for over 9 years. Before that I was a design researcher and service designer in spirit. Now we are doing many projects around the world and a big component of many of them is service design...we can always get better and move the practice (and our knowledge) forward!