About Rafael Vasconcellos

Rafael Vasconcellos
São Paulo | Brazil

Hello! I am a husband, dad, Yogi and a partner at Livework Brazil responsible for business development, finance and operations.

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I have worked for 15 years as an executive in financial services with experience in many different roles such as sales, product (service!) development, risk management and Innovation. From 2009 to 2011, I was responsible for structuring the first Design and Innovation practice in a large organization in Brazil working at Itaú-Unibanco, a large Brazilian bank.

Rafael Vasconcellos

Rafael’s interest in Service Design

I am passionate about the impact Service Design can have in the world through relationships, spreading the practice of empathy and making businesses more transparent and human.

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