About Rachel Jones
Design Strategist – Hitachi
Dr Rachel Jones is responsible for establishing and leading Hitachi’s co-creation centre in Europe, viewed by Hitachi as its innovation front end with customers. It is part of the Centre for Social Innovation and Rachel works across domains such as health, energy, transport and future cities. Rachel is an international leading practitioner in strategic design with 20+ years’ experience in innovating new digital services for organizations such as Microsoft, Vodafone and Transport for London. Rachel has worked at three major industry R&D centres, XeroxPARC, Microsoft Research and Hitachi Europe, and the digital agency Sapient.