About Prof. Craig Alun Smith
Co-founder and Director at Known LLC
Serial entrepreneur, with a 20+ year proven record of building world-class, design-led companies and multidisciplinary teams that consistently create remarkable products, services, and strategies across the private, public and social sectors. Insanely curious, Design Researcher, bringing expertise in the applied theory of Design Innovation, Emergent Technologies, Futures, and new definitions for the role of design(ers) within society.
Known is a new startup (pre-series A) service design and innovation studio based in Atlanta, GA specializing in design research, prototyping, and strategy. With a focus on innovation within the complicated space that is US Industrialized Healthcare. The goal of the company is to utilize citizen participation, convivial technology, and service design innovation to help make healthcare more human, more affordable and more productive.
To me, service design means...
with not for.