About Peter Fossick
Director of Service Design – IBM
Peter is a highly experienced design leader working at IBM as the Director of their Service Design Programme. He specialises in service design, UX design and disruptive innovation using design Thinking ad HCD principles to transform businesses and organisations. Peter has worked across diverse sectors with top tier global corporations as well as start-ups in the USA, Europe, MENA, China and Australia. His project and client experience includes: AMP, Chic-Fil-A, GM, IBM, Nissan, Renault, The Saudi Ministry of Health, Standard Chartered Bank, VTech Holdings, WilliamHill Online and more. As an academic he developed and lead the first BFA & MFA in Service Design in the USA at SCAD in the USA.