About Penny Webb-Smart
Senior Service Designer / Strategic Designer
Senior Service Designer
Hi! I am a design lead, service designer, and strategic designer with lots of experience in designing services and digital products, leading teams, understanding customer needs, collaborating across functions, and defining strategy.
I also have a background in innovation, product management, and change management, so can bring together and deliver what works for customers, is technically feasible, and financially viable to achieve organisational goals or policy outcomes. I aspire to live up to my surname!