About Nuria Balogun

Nuria Balogun
Rubi | Spain


Nuria is passionate about... design and culture, service design methodologies, service design thinking, innovation, design education, user experience, prototyping, expert interviews, storyboard, digital service, user journey, personas, simplification, trend analysis, customer engagement, customer loyalty, cultural change, service vision, service blueprint, transformation of culture, service design toolkit, digital transformation, organisational change, employee experience, co-design, interdisciplinary, gamification, feedback culture, value proposition, methodology, service strategies, storytelling, visualisation, live prototyping, journey map, concept validation, metrics, experience roadmap, service safari, future scenario, customer journey, event planning, customer service, Customer Journey, culture, affinity diagram, customer journey, service design, business besign, business design, service implementation, Workshop, business model, AI, machine learning, Design 2.0, participatory design, experience design and test

Nuria Balogun Gellify, Founder & Business Design Manager
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