Ninja is passionate about... design and culture, service design methodologies, service design thinking, innovation, design education, prototyping, benchmarking, storyboard, workshop, user-centred, inclusive, roleplay, participatory approach, quantitative research, trend analysis, qualitative research, service vision, interior design, service concept, experimentation, gamification, feedback culture, system design, value proposition, live prototyping, metrics, service innovation, experience prototyping, contextual research, Co-creation, Ethnographic Research, SaaS, business model and AI