About Niclas Ljungberg

Niclas Ljungberg
London | United Kingdom


Niclas is passionate about... service design thinking, service design methodologies, innovation and design and culture

Niclas Ljungberg Lloyds Banking Group, Service Design Guild Lead

Niclas is a hybrid strategist, bridging the worlds of business and design, who strives to make the complex simple, to help people and organisations answer questions like  

- why are we doing what we do,  

- how might we change our thinking and doing, 

- what can we do to make life slightly less dull. 


A practitioner and coach of service & business design, change management & brand strategy, Niclas combines a Master's in business and economics with 25 years of eclectic international experience in creative problem solving.

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