About Niclas Ljungberg
Profile
Niclas is passionate about... service design thinking, service design methodologies, innovation and design and culture
Lloyds Banking Group,
Service Design Guild Lead
Niclas is a hybrid strategist, bridging the worlds of business and design, who strives to make the complex simple, to help people and organisations answer questions like
- why are we doing what we do,
- how might we change our thinking and doing,
- what can we do to make life slightly less dull.
A practitioner and coach of service & business design, change management & brand strategy, Niclas combines a Master's in business and economics with 25 years of eclectic international experience in creative problem solving.
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