
About Miriam Schmalen

Create positive Change

I'm working as a Lead Service Designer at Denkwerk. With over a decade of experience in strategic design, I help companies develop forward-thinking strategies, products, and services with clear direction and measurable success.
To tackle today’s challenges and seize opportunities effectively, we need new ways of thinking, creative approaches, and collaborative methods that connect and organize people and technology in innovative ways. At denkwerk, I support teams in both the private and public sectors in thinking boldly and creating space for innovation and tangible solutions.
◆ Product & Service Strategy (Experience Design)
◆ Culture & Transformation (Certified Change Manager)
Current personal fields of interest: Responsible AI Integration & Change Consulting
To me, service design means...
Service design is how my heart and mind work naturally—it’s the perfect blend of logic and creativity, structure and intuition. At its core, service design enables bold thinking, collaborative problem-solving, and the creation of sustainable, human-centered solutions.
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