About Mia Peters

Mia Peters
London | United Kingdom

Passionate about helping people live better lives

Mia Peters London Borough of Waltham Forest, Service Design Lead
I'm working as a Service Design Lead in local government, part of a small in house team working across all council services. We redesign services using a person-centred approach.

To me, service design means...

To me, Service Design means really understanding the person or group using your services. Not just in a superficial way but in a deep way that takes into account their emotions, motivations and lived experience. Once you have a better understanding, then designing better channel agnostic end to end journeys starts to become easier. I feel strongly that we should involve people that use our services in design as much as we are able, and challenge ourselves to see the world through their eyes.


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