About Matthew Oliphant
Makes Products & Services better at Studio VO. Builds Community at PDXHCD. Consulting Helper. Projects worldwide.
Matthew has led the research, design, and testing efforts for dozens of product & service projects. He's led research efforts to understand the needs of organ transplant recipients and people who suffer from migraines 24/7, greatly improved turnaround times for health insurance arbitration cases, and helped doctors communicate dense genomics information to consumers.
While his work impacts primarily healthcare, he has improved insurance, banking, accounting, CRM, fundraising, marketing, e-commerce, business processing, education, transportation, engineering, SaaS, B2B, B2C, and C2B.
To me, service design means...
I prefer the more holistic, systemic approach Service Design takes.