About Mariel Macia

Mariel Macia
Nürnberg | Germany

At DKdL -fischerAppelt's Studio in Nürnberg – I'm embracing the opportunity to design and lead design processes for digital products/services and completely engaged to build the SD practice further.

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After 15 years in marketing, sales and production within the international film industry -including founding a Digital Marketing Start-up- I discovered my passion for human behaviour and technology. Before DKdL, and confident that I could offer value working in innovation I joined innogy Innovation Hub to support ventures and start-ups by bringing the human -user/customer- perspective into innovation projects.

Mariel Macia
Service Designer / Design Thinking Expert

Mariel’s interest in Service Design

AI, Innovation


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