About Marcio Leite

Marcio Leite
São Paulo | Brazil

Profile

Marcio Leite GLOBO, Head of Strategic Design & Innovation
Currently leading the GLOBO LAB, combining concepts, form and audiences inputs in order to build innovation processes through storytelling and visual narratives to products, services and brands.

To me, service design means...

Service Design is an activity that makes use of design processes and tools, over creative practices, in order to organize and improve the relations between service provider and users, making peoples lives easier and better. It can create new rituals, build tools and interfaces of interaction or provoque new cultural behaviours.

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