About Majid Iqbal
I work for the Rijksdienst voor Ondernemend Nederland (RVO.NL) at the Dutch Ministry of Economic Affairs, where I'm a special advisor and creative lead, and co-founder of a new group called the X Lab.
in my area
I've developed a system and method for formulating policy and strategy and expressing it through the design of a service offering. I’m writing a book. “Thinking in Services: Encoding and Expressing Strategy through Design”. Spring 2017. BIS Publishers. It introduces the design language for services we've been using at RVO. I taught service design at the Heinz School of Public Policy and Management (Carnegie Mellon University, Pittsburgh), but that was a long time ago.
Majid’s interest in Service Design
1. Advancing the state-of-the-art, beyond blueprints and journey maps 2. Finding new uses for service design, beyond improving user experience and customer delight 3. Making it less necessary to explain what service design is and why one should care