About Luis Eduardo Dejo

Madrid | Spain

Hello! I'm Luis. Hope we can start a good conversation!

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Excited to be part of the local planning team of this SD Global Conference 2017 in Madrid! Welcome!

I'm Luis, originally from Peru, with work and speaking experience in several countries in Latin America, the US, India, Germany, Portugal, Ukraine and now living in Madrid. I have a business degree from PUC (Lima, Peru) and a masters degree in Design Methods from IIT Institute of Design (Chicago, US). My work experience is in marketing at FMCG companies and design research, strategy and innovation at Telefonica R+D. I'm currently at Fjord (Madrid)

Luis Eduardo’s interest in Service Design

How to instill mindsets rather than just toolkits.

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