About Luis Arnal
Designer + social scientist + business. 18+ yrs experience in service design, design thinking, organizational innovation. Managing partner @ INSITUM, a leading innovation consulting firm. Triathlete.
To me, service design means...
I lead one of the largest service design (and innovation consulting) company in the world. We do around 80 Service Design projects worldwide per year, so I have to be continually engaged with this professional community.