About Katinka Schaaf

Katinka  Schaaf
Cardiff | United Kingdom

Hi I’m Katinka, Lead Service Designer at Admiral Pioneer.

Katinka is passionate about... and workshops

Katinka  Schaaf Admiral Pioneer, Service Design Lead

Hi I’m Katinka, Lead Service Designer at the Admiral Pioneer Studio team.

I’m passionate about user-centred design, experimentation and services that bring value to customers life. In the past 10 years I worked across various industries, from hospitality and retail to technology, social innovation and the public sector. 


In 2020, I joined Admiral Pioneer and started my Insure tech journey :) It has been a busy start and I feel fortunate to be part of the founding Team of Toolbox the first business of our Future of Work domain. Besides Toolbox, I’m working closely across the Pioneer portfolio businesses; supporting Veygo - our first mobility business which is offering flexible short term car cover, Nalahlife - a new health venture which is in its early days and Kooalys - our French mobility insurtech focusing on green fleet insurance.


In the last year I started growing our Service Design team from one to four Service Designers! A big part of my role is to build Service Design capabilities and a user-centred mindset across Admiral Pioneer and the wider Admiral Businesses. I'm looking forward to engage with other Service Design Network members, so please reach out if you want to chat or if you are Cardiff-based I'm happy to show you around our Pioneer office ;) 




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