About Karen Lenane

Fitzroy | Australia

I'm the Service Design Practice Manager at 10Collective, based in Melbourne, Australia. We are a customer-led design practice that specialises in design solutions to companies in Asia Pacific.

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To enable the best experiences we need to understand not only customers needs, expectations and experiences but also internal people within an organisation providing it. That's why I love the impact of Service Design because it considers all the people interactions, plus the supporting processes and systems that make or break the ability to deliver excellent experiences. And because it encompasses most aspects of human centred design thinking, which absolutely works!

Karen’s interest in Service Design

Retail space physical design and service design meeting up-front to create the optimal experience. Creating better health experiences for patients and health practitioners in physical spaces. I get excited when I can help great companies become amazing through design!

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