Joshua is passionate about... service design thinking, innovation, design education, user experience, user journey, user-centred, cost-effective, service vision, service concept, transformation of culture, enhanced engagement, strategic, organisational change, empathy-building, system design, user testing, continuous innovation, value proposition, storytelling, journey map, service innovation, concept sketching, experience roadmap, customer journey, customer service, Customer Journey, user-driven innovation, service design, business design, business model, Design 2.0, service improvement, Customer Centricity, Agile and CX