About Josh Greenhut
SDGC19 Speaker Josh Greenhut
As Strategy Lead at Bridgeable, Josh helps complex groups of stakeholders co-create and articulate improved services that operate under imperfect conditions. Working with New York City Transit, he led the facilitation and rapid development of the Fast Forward Plan to turn around New York City’s transit system, a project which earned 1st Place in the Design Management Institute's 2018 Design Value Awards. Josh was also a key contributor to the redesign of the TELUS mobile renewal process, which won the global Service Design Award for Best Commercial Project 2017.
'Designing for Imperfect Systems'
As service designers, it can be tempting to believe that if we’ve properly co-created and validated a solution, it will perform beautifully, just like we planned. But the reality is that when imperfect human beings collide with imperfect conditions, even the most well-designed system can fail. Using examples from a broad range of industries, this talk looks at how imperfect systems function and gives designers practical tools so they can actively design for them.