
About Joan Ball, PhD

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is an Associate Professor of Marketing at St. John's University in New York City and founder of WOMB Service Design Lab located at the Centre for Social Innovation in New York City. Her research and practice centres on understanding how transformative services influence individual, organisational and community resilience. She is particularly interested in the influence of changing culture, technology and social structures on human wellbeing.
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Community Knowledge

Ecosystems, Blueprints and Journeys – Oh My!
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Community Knowledge

“What Now?” The role of service design in mapping uncharted territory
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Touchpoint Article

Service Design in the Business Curriculum: Dispatches from the field
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Touchpoint Article

Ecosystems, Blueprints and Journeys – Oh My! - Toward a practice-oriented typology of service design metaphors
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Touchpoint Article

“What Now?” The role of service design in mapping uncharted territory
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