About Jennifer Bagehorn

Jennifer Bagehorn
Winterthur | Switzerland

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Jennifer is passionate about... prototyping, service design methodologies, innovation, design education, service design thinking, design and culture, transformation, Customer Centricity, service Strategy, sustainability, system design, employee experience and employee well-being

Jennifer Bagehorn ZHAW Zurich University of Applied Sciences | Service Lab,

I am leading the Service Design & Innovation course at ZHAW and as part of my work I train, coach and consult teams and individuals to adopt a needs-based strategic mindset, to transform services to be desirable to their customers, viable and feasible for the organisation, and sustainable for our planet.


My research focus is on strategic service design for sustainability with the aim to foster social innovation, participation and local development.


I share my knowledge and experience through lecturing about service design, leading service design thinking workshops, and public speaking.


Over the past 10 years, I have worked internationally for a broad range of clients across the private and public sectors. I am particularly proud of having worked with Public Health England to design a digital mental wellbeing service for Londoners. I speak about this and other topics at different public speaking events. 

To me, service design means...

Service design creates a mindset and provides a toolset to improve human experiences and sustainable business in every part of our society, keeping the health and wellbeing of people and our earth at its core.


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