About Jane Vita

Jane Vita
Vancouver | Canada

Designing with purpose

Jane Vita Digitalist, Design Director, NA

I’m originally from a city called Curitiba in Brazil, where I graduated in Visual Design (2000) and completed a Master's in Web Design (2003). The reason I focused my studies on Web design was that I understood that digital innovations were (and still are) evolving and becoming more and more transformative. In 2013, with the same mindset, I continued my studies in Design and completed a Master's degree at Laurea University (Finland). The course focused on Service Innovation and Design. My motivation to do this Master's was to deepen my understanding of service design, business innovation and co-creation principles.


In the Autumn, I conduct a Service Design in Digital Context course lectures in the Service Innovation and Design program at Laurea University.


I'm also a Ph.D. student at Aalto University, and together with Learning Environments Research Group, I get involved in research, design, and development of New Media tools, as well as their use and application, in the field of learning.


I regularly share my work in publications, workshops, and conferences. I'm involved in communities and associations such as Interaction Design Association (IxDA), Service Design Network, and Futures Specialists Helsinki. I’m always interested in exploring new and established tools, approaches, and techniques. I do this to enable me to design services and products that are more useful, usable, and desirable for customers and efficient and effective for organizations.

To me, service design means...

Service Design is a bridge between organizations and their customers. It helps to create dialogue and enhance customers' participation to realize improvements and foresee opportunities. It is also an effective way to break competence silos — connecting innovation, research, marketing, management, and design.

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Service Sandbox

Service Sandbox

The Service Sandbox initiative started with the goal of creating a co-creation tool that helps designers and other professionals to create better and more meaningful services in physical spaces. Since we can’t do it alone, we decided to share the knowledge and improve the methodology together with the community. More at https://www.servicesandbox.net/


The Service Sandbox is a co-creation tool that allows individuals to explore digital services in a tangible and interactive way.Jane Vita

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