About Jakob Schneider
SDGC18 Keynote speaker on stage with Markus Hormeß
Jakob is partner and creative director at KD1 design agency, working in all fields of visual corporate communication. Being co-founder and CCO at More than Metrics, he also co-creates software for service designers, like Smaply and ExperienceFellow. Working as an interdisciplinary designer since 2006, Jakob had the honor to collaborate with clients such as Volkswagen, Daimler, Beiersdorf, Edeka, Siemens, Deutsche Telekom. His scope of work ranges from rather designy stuff for cultural institutions to full-blown corporate projects – sometimes with, sometimes without -human-centered thinking.
Jakob’s interest in Service Design
While we generally agree on the usefulness of many methods and tools in service design, we all struggle when it comes to long-term, real-world implementation. Markus and Jakob, who together with Marc and Adam just published This is Service Design Doing, will use this session to share their perspective on the doing part of service design. They will draw parallels between business realities and their co-creative approach to designing a 600 page business book. We hear about pivots, the limits of iterations, how to sell service design to non-believers, and why projects take 2 years longer than expected.