About Jaap Pijbes

Hilversum | Netherlands

Fibonacci Ventures likes to share its fascination for innovation by helping organisations (learning to) innovate.

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Jaap’s interest in Service Design

Fibonacci Ventures is fascinated by innovation. It is fascinating to experience the creation of a new thing, a new ‘whole’ that is merged from the combination of many different single elements. The application of creativity in a process from first initial spark to a new product or service can be a beautiful, interesting and powerful thing. But this is also (often) a long, difficult and messy process that requires a lot of hard work. However, a tool like DT is only as good as the organisation using it. So, eventually, learning to master the tools is only a means to an end. In the end, the organisation should ‘become the tool’. Fascinating …


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