About Itziar Pobes Gamarra

Itziar Pobes Gamarra
Barcelona | Spain

SDGC19 Workshop Facilitator Itziar Pobes Gamarra

Itziar Pobes Gamarra We Question Our Project, Project Brain

Itziar Pobes Gamarra is the project brain at We Question Our Project, a Barcelona-based service design studio. Along with her team, she works in projects related to food & tourism, aging & health, education or local development at a local and at a European level. She has recently become coordinator of the new Master in Service Design at IED Barcelona.


Workshop - together with Silvia Calvet

'Meters, Kilos, NPS... and Other Success Metrics'


Join us to explore the bridge between digital product and service design. Today organizations make decisions based on indicators. However, metrics are tricky: they tend to focus on what is easily measured. As a result, decisions are biased towards technology and optimization. We propose a hands-on workshop to redefine which data need to inform your strategy. After this workshop you will shift how decisions are made in product organizations based on a value in context approach.



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