About Helio Gualberto
Strategic Communication and service design
Hello, my name is Helio (pronounce it without the "h," as in "Elliot"). I'm 43 years old and I live in Vitoria, a mid-sized city on the coast of Brazil.
I started my professional career as a copywriter, working for advertising agencies between Vitoria and Sao Paulo, where I lived for almost 10 years (2006-2015). However, after deciding to move back to my hometown, Vitoria, I made the transition to working on service design projects.
Primarily, I worked as a freelance professional and then started my own business: Persona Dialogos estratégicos (Portuguese for strategic dialogues). I am married and a father of three children, aged 12, 6, and 4 years old. My passions include being a father, reading, running, practicing jiu-jitsu, and cooking.
To me, service design means...
Service design is an approach to problem-solving that revolves around two major ideas: deep understanding and creativity. For me personally, it also signifies the fusion of creative skills with a lifelong love for learning, which I have cultivated throughout my life.