About Heini Salovuori

Heini Salovuori
Helsinki | Finland

Business and design strategist, with a special focus on concept creation and experience research.

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My passion is to develop new, more emphatic and creative ways to understand consumers and then to turn the insights into valuable concepts. I went from being a consumer experience researcher in cruise ship context to becoming a co-founder and business designer in a smart textile startup.

Heini Salovuori

Heini’s interest in Service Design


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