About Heather Madden

Heather Madden
Cork | Ireland

Service Design has allowed me to merge my creative skills with my analytical and technical expertise in order to simplify user experience, and design and deliver better services for students at CIT.

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Why do many people from a creative backgrounds work in IT? Similarly, IT people who are creative?

I have just completed a practice-based doctorate focused on designing change in the higher education sector, using a Service Design approach. I am a member of the SDN Irish chapter which is in its first year of operation. I lecture part-time on our Certificate in Designing Innovative Services at Cork Institute of Technology.

Heather Madden
Project Leader

Heather’s interest in Service Design

Worrying whether people will understand Service Design and how it will affect their jobs is wasted effort. I have learned to stop trying to sell Service Design and focus on the outcomes the process can deliver.


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