About Guido Woska

Guido Woska
Frankfurt | Germany

SDGC19 Speaker Guido Woska

Guido Woska Lufthansa Group, Head of Passenger Experience Design

Guido Woska is a designer, in love with aviation.


As the Head of Passenger Experience Design for Lufthansa Group, he manages the overall experience design strategy and execution for Lufthansa, SWISS and Austrian Airlines. Prior to his current role at Lufthansa Group, Guido was the Global CCO of the strategic design group Designit, as well as the founder of several design startups. He is an advisory board member and a frequent speaker at international events and conferences.


With 20+ years of experience at the intersection of strategy, design and technology, Guido’s current mission is to firmly establish human-centric design as a strategic initiative within Lufthansa Group and to change the way how one of the world's largest airline groups creates future products, services and experiences for its more than 140 million guests.



'From Flying Planes to Flying People: Transforming One of the World's Largest Airline Groups to Become Design-Driven and Human-Centric'


In this presentation, Guido Woska will share with us the journey that Lufthansa Group is undertaking to firmly establish human-centric design as a strategic initiative to create products and services along for a better, holistic and higly personalized customer  experience across all touchpoints.

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