My purpose is to support businesses overcome challenges and create compelling offerings and outstanding customer experiences, always striving for progress in people, planet, and profit. As a Service Designer, with 7 years of experience, I provide consultancy for business strategy and innovation with a focus on sustainability.

The design methodology that guides my work is backed by a business management background with a service design specialization, and a master's in Innovation and Entrepreneurship. My master's thesis explored sustainable business models for start-ups, covering stages from opportunity recognition to product/service delivery.