About Gaetan Cotton

Gaetan Cotton
London | United Kingdom

Insatiably curious about human interactions, adaptable yet reflective, critical about business goals and tech constraints, I am a multi-faceted Service Designer with over 12 yr consulting experience.

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I'm an IoT Maker, Bricoleur. and I love chocolate.

From the Tourism, Publishing and Software Industries, I am currently involved with National Government Departments and City Council projects. A passionate advocate of User-Centred Design, I have contributed to large-scale transformation programs by conceiving and delivering change through learning experiences to end-users and coaching fellow trainers alike. I enjoy conceiving and facilitating workshops for engagement with public sectors, ideation with executive groups and feedback gathering. From user research, prototyping and usability testing, to mapping detailed blueprints, I collaborate with cross-functional teams to deliver a better service to your customers and backstage users.

Gaetan Cotton
Strategic Service Design Consultant & UCD Facilitator

Gaetan’s interest in Service Design

The great variety of project size and duration challenges and strengthens my abilities as a T-shaped professional, a Generalist Service Designer, continuously expanding the breadth of my knowledge in Business and Technology while deepening my core design principles: + Place the "human/user" at the centre of all efforts + Team-up and collaborate + Explore and experiment + Think about "the bigger picture" as a system.


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