About Eunice Sari

Eunice Sari
Perth | Australia

UX Indonesia and CX Insight Pty Ltd

Eunice Sari UX Indonesia,

Dr. Eunice Sari is the CEO and Co-Founder of UX Indonesia, the first insight-driven UX Research, Training, and Consulting Company based in Indonesia since 2002, and co-founder of Customer Experience Insight Pty Ltd (Australia). Having more than 20 years of experience in academics and industries, she has helped many organizations accelerate their digital transformation and pioneer innovative UX projects that affect lives and improve the bottom line of businesses in the USA, Europe, Australia, and Asia. 


Her works have brought her to the next level as the first Asian female Google Developer Expert in Product Design and Strategy and the first Asian female Google Certified Design Sprint Master. She currently serves as the Google Mentor for Google Startups and many mentors for many private and Government-initiative accelerators. 


In 2014, she pioneered the first HCI and UX community movement in Indonesia and co-founded Indonesia ACM SIGCHI Chapter as the first ACM SIGCHI Local Chapter in Asia in 2015. Being appointed as the ACM SIGCHI Asian Development Committee in 2015, she has worked with local Southeast Asia communities to develop local chapters in the region. She was the ACM SIGCHI VP for Local Chapters and Asian Development Committee for Southeast Asia (2018-2021). She is also the Expert Member of the International Federation for Information Processing (IFIP) TC 13 – Human-Computer Interaction (HCI) for Indonesia and the Western Australia Representative for the Human Factors Ergonomic Association Computer-Human Interaction Special Interest Group (HFESA CHISIG). With her roles, she facilitates the collaboration between academia and industry in the fields of Education, Technology, HCI, and UX.


Her work in service design started in 2003 when she had to do a project in the Danish retail industry. Despite the challenges she faced, she boldly believed that design should be just beyond tangible products. She taught and practiced what she believed in most of her works in Asia and make a lot of breakthroughs. 


Apart from his HCI, Service Design, and UX practitioner work, Eunice has been an active academic researcher and lecturer. She teaches UX, Service Design, Information Design, and Educational Technology in several universities in Indonesia and Australia. In 2018, she was appointed as the Honorary University Fellow at Charles Darwin University in Australia.


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