Designer (BA) with M.Sc. in Digital Culture and MBA in Strategy and Business Management. Along my 25-year professional journey, I've been helping Fortune 500 organizations to design and delivery services and products that solve the problems of millions of people every day around the world. I was forerunner in Brazil, through a strategic approach to Design in connecting human perspective, business vision and new technologies.

In the early 2000's, I was the pioneer for igniting Service Design, UX and Interaction Design movements in Brazil. I'm a regular contributor for the Service Design Network, having founded its Brazilian Chapter in 2012. Furthermore, since 2007, I'm the trailblazer lecturer about design thinking, service design and interaction design in Brazil. I co-founded the Faber-Ludens Institute, the first reference center on Interaction Design and UX (User Experience) in the region. I also launched the graduate program on Human-Centered Design at Positivo University, with 2 courses: Interaction Design and Service Design - this last one pioneer in Latin America.

Nowadays, I'm leading the Visa Innovation Studio in São Paulo, Brazil.