About Ella Choi

Ella Choi
Singapore | Singapore


Ella Choi Workforce Singapore, Designer for Career Services
A designer for career services at Workforce Singapore, and a proponent for Design Thinking methodology and Human-Centred service experience

To me, service design means...

I plan for and design career services to guide Singaporeans to find a meaningful careers. My goal is to transform 'job search' as a frustrating and complicated process, into an easy-to-understand, organised and meaningful one. I believe that innovation is a discipline that happens through intentional design craft, and I aspire to deliver meaningful interventions through user research, developing empathy, and co-creation with stakeholders.

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