About Ella Choi
To me, service design means...
I plan for and design career services to guide Singaporeans to find a meaningful careers. My goal is to transform 'job search' as a frustrating and complicated process, into an easy-to-understand, organised and meaningful one. I believe that innovation is a discipline that happens through intentional design craft, and I aspire to deliver meaningful interventions through user research, developing empathy, and co-creation with stakeholders.