About Dr. Tim MacLeod
SDGC19 Workshop Facilitator Dr. Tim MacLeod
At Bridgeable, Dr. Tim MacLeod leads multidisciplinary teams of designers, researchers, and strategists to help clients in the healthcare space to create more human experiences for their customers and staff. Before joining Bridgeable, Tim completed a PhD in Community Psychology at Wilfrid Laurier. Tim's academic research focused on the Housing First approach to ending chronic homelessness and was influential in changing social policy at the federal, provincial, and municipal levels.
'Service Design for Startups: Adapting Our Practise for a New Frontier'
In this workshop, you’ll learn why startups represent a very different way of working than your typical large organization, what drives them, and the exciting opportunities they offer for service designers in dynamic, fast-paced and often young environments. Discover how to adapt and apply your skills, language and value proposition, as well as familiar tools (CJ’s, personas) and new ones (the ‘Service Design for Innovation’ canvas) that enable you to deliver value to startups.