About Craig LaRosa

Craig LaRosa
Brooklyn | United States

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Craig is a Principal Director based in frog’s New York studio where he is championing frog’s ever-growing client roster in all things service design and food & beverage. Before joining Frog, Craig held an executive design and strategy role with Sears Holdings and was a Principal at Continuum--A Design and Innovation Consultancy. He understands customer and business ecosystems and how service design can bring them together into one holistic, ownable experience that connects organizations products and services with the people who rely on them.

Craig LaRosa

Craig’s contribution


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Touchpoint Article ‘Live Labs’: Prototyping Environments to Measure Customer Experience

‘Live Labs’: Prototyping Environments to Measure Customer Experience

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Touchpoint Article Motivating employees

Motivating employees

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Touchpoint Article Workshop Insights Design Thinking

Workshop Insights Design Thinking

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Touchpoint Issue Vol. 2 No. 1

Vol. 2 No. 1

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