About Carla Lemgruber

Carla Lemgruber
Istanbul | Turkey

I am a Brazilian service designer, living in Istanbul and leading the Service Design Practice in ATÖLYE, a transdisciplinary innovation platform that offers consultancy in experience design projects.

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I look forward to exchange experiences and connect with service designers all over the world.

I believe that the methodology behind a project is key for understanding where to go, and how to get there, whenever we what to change the current reality of a product, process or experience, to a more pleasant, efficient or captivating one. Strategy and Research bring that power to Design, aligning creativity with the amazing process of discovery and logic of problem solving.

Carla Lemgruber
Service Design Lead

Carla’s interest in Service Design

Methodologies, tools, study cases, project experiences, new ways of researching, synthesizing, ideating, prototyping and iterating. I am a firm believer in the power of continuously learning with every new encounter.


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