About Carla Lemgruber
I am a Brazilian service designer, living in Istanbul and leading the Service Design Practice in ATÖLYE, a transdisciplinary innovation platform that offers consultancy in experience design projects.
in my area
I believe that the methodology behind a project is key for understanding where to go, and how to get there, whenever we what to change the current reality of a product, process or experience, to a more pleasant, efficient or captivating one. Strategy and Research bring that power to Design, aligning creativity with the amazing process of discovery and logic of problem solving.
Carla’s interest in Service Design
Methodologies, tools, study cases, project experiences, new ways of researching, synthesizing, ideating, prototyping and iterating. I am a firm believer in the power of continuously learning with every new encounter.