About Brian Hoadley
Senior Design Consultant experienced in building design teams including UX, Visual and Research. Provide vision and method, deliver strategic outcomes, successful career in digital, design and tech.
American living in London since 2001 - dual US/UK citizenship. Specialist skills include: Digital strategy and transformation; Strategic and creative direction; User experience and information architecture; Service design capabilities; Stakeholder engagement and management; Customer research direction; Design team structures and method development. Currently acting Head of Customer Labs at Lloyds Banking Group.
Brian’s interest in Service Design
With a career that spans engineering, design and writing, I am interested in the narratives that good service design creates in helping organisations understand how to structure their products, services and ways of working to become design-led organisations.