About Brenda Lucena

Brenda Lucena
Utrecht | Netherlands


Brenda Lucena EPAM Continuum, Service Design Consultant

Strategic Design consultant with more than 15 years experience in design strategy, customer experience, service and product innovation. 

Helping clients through strategic thinking and expertise implementing design solutions to transform the way businesses operate and 
engage with customers.

 Using design as a medium for speculating possible futures and implementing them both from the inside of a big corporation such as Coca-Cola or as a consultant and executive designer in diverse industries.

Co-authored the book “Design Thinking: Innovation in Business”, 
with more than 300.000 downloads throughout the world.

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