About Boon Yew Chew
Boon is a UX Manager at SapientRazorfish, where he helps large companies solve complex and messy problems through design. He serves as a board director for IxDA and also leads the London chapter.
I'm an experienced design leader with 15 years experience in digital, working across a wide range of work. I have delivered solutions involving complex systems and implementation as well as highly conceptual, creative and strategic work. My passion lies in delivering products that puts the end user first, aligned with business and technical goals and capabilities. I also serve on the board of the Interaction Design Association where I help shape the direction and growth of the global interaction design community. As an IxDA local leader, I'm involved in the development and advancement of interaction design through local events, activities and mentorship.