About Bernardita Figueroa
Academic – School of Design of the P. Catholic University of Chile
Bernardita Figueroa (designer and MBA) works as an academic at the School of Design of Catholic University of Chile and is a member of the Public Innovation Lab (LIP) of the same University. Created in 2013, LIP is an initiative who seeks to contribute on the improvement of service quality that public institutions offer to citizens. Over the years, LIP has developed academic projects, professional consultancies, workshops, and innovation challenges. Based on a human-centered design and using service design, they engage every stakeholder of the service to collaborate in the entire design process. She is also the Service Design Director at Brandbook, a chilean Service Design consulting firm.