About Benjamin Little

Benjamin Little
Salem | United States


Benjamin Little MassArt // Hill Holliday // IRC, insights x design x strategy
Ethnographer/Strategist. I specialize in a mix of field work and strategy creation particularly at the overlap of human experience and technology-driven opportunities.

To me, service design means...

In the past, my strategy work would lead to new workstreams in process design, industrial design, or experience design groups. As Service Design gains traction among the markets in which I work, it allows us to govern complex systems through the customer journey we are trying to create and has allowed my team to continue working towards a complete human experience. I believe Service Design has given us permission to extend that complex view of human experience in a useful way, so we don't immediately reduce our focus just to the touchpoint perspective, but keep an eye on the complex system of which those touchpoints are part.

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