About Benjamin Little
To me, service design means...
In the past, my strategy work would lead to new workstreams in process design, industrial design, or experience design groups. As Service Design gains traction among the markets in which I work, it allows us to govern complex systems through the customer journey we are trying to create and has allowed my team to continue working towards a complete human experience. I believe Service Design has given us permission to extend that complex view of human experience in a useful way, so we don't immediately reduce our focus just to the touchpoint perspective, but keep an eye on the complex system of which those touchpoints are part.