![Chris Elsden](/assets/images/Ava_light.jpg)
About Aviv Katz
![Aviv Katz](https://www.service-design-network.org/images/116x116/dbzjUvDx_Aviv%20Katz.jpg)
Profile
![Aviv Katz](https://www.service-design-network.org/images/310x308/dbzjUvDx_Aviv%20Katz.jpg)
Aviv Katz is a partner and head of service design at Innovation Unit, specialising in service design, research and creative facilitation.
To me, service design means...
Social design; Culture change; Organisational behaviour; Public services; Ethnographic research
Aviv’s contributions
How to contribute
Touchpoint Article
![Seven Stages to a Design-Based Innovation Culture](https://www.service-design-network.org/images/222x153/0.8mjomi4oupf-TP7-2-Katz-Thumbnail.jpg)
Seven Stages to a Design-Based Innovation Culture
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Touchpoint Article
![From the Editors](https://www.service-design-network.org/images/222x153/0.34tixkc4yl4-Editorial_thumb_TP9-2.jpg)
From the Editors
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Touchpoint Issue
![Vol. 9 No. 2](https://www.service-design-network.org/images/222x153/0.wldsbxbr5pr-tp9-2-cover-open.png)
Vol. 9 No. 2
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