Ashley is passionate about... design and culture, service design methodologies, service design thinking, prototyping, service delivery, inclusive, field research, observation, participatory approach, social care, qualitative research, co-creation, cost-effective, touchpoint analysis, cultural change, service blueprint, simplification, collaboration, wayfinding, transformation of culture, enhanced engagement, service design toolkit, experimentation, organisational change, accessibility, system transformation, co-design, interdisciplinary, empathy-building, feedback culture, employee experience, continuous innovation, visualisation, service strategies, omni-channel, journey map, metrics, service innovation, service roadmap, secondary research, service pilot, immersive experience, ethnographic research, information design, Co-creation and Affinity Mapping