About Ash Cooper

Ash Cooper
Thornleigh | Australia

I'm the Founder of the Cropwell Group, a consultancy based in Sydney, Australia. I've been lucky enough to work to improve experiences for customers in various industries over the past 20 years

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2017 will be an exciting year for us - we're moving the company from Sydney to Helsinki - to take advantage of the very dynamic design culture that exists in Finland, as well as getting closer to potential customers in the EU, Russia and China! Very much looking forward to making some contacts in the wider design community in Helsinki and the wider EU!

Ash Cooper
Founder, Service Designer, Process Improver

Ash’s interest in Service Design

I am interested in a holistic approach to Service Design that takes into account the key business processes and operational risks that service changes sometimes cause in client organisations. There are a wealth of disciplines that can be used in conjunction with design thinking, including operational risk management and lean six sigma, that can enrich the process of service design and improve client and end-customer outcomes, making design interventions more sustainable.


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