About Arnoud Bladergroen
SDGC18 speaker on stage with Tanvi Pande
Started out as a digital designer back in the 90s, went on to do creative consultancy for mainstream brands, lived in China, did music for a while, was a stay at home dad and finally managed to merge it all into his current role as lead service designer and culture hack at Airfrance/KLM. Main focus: paving the way for a more open and inclusive mindset by challenging corporate culture.
Arnoud’s interest in Service Design
What does it take to turn a traditional company like Air France/ KLM into a human-centred, design-driven organisation? Step into the ancient world of spreadsheets, meeting rooms, blue shirts and no music and learn tricks how to hack corporate culture. Sharing our hands-on experiences as a fledgeling service design team within a large corporate and moving the service design mindset and way of working to the forefront.