About Annemarie Lesage

Annemarie Lesage
Montréal | Canada

SDGC19 Speaker Annemarie Lesage

Annemarie Lesage HEC-Montréal, Lecturer

Annemarie Lesage is currently a lecturer at HEC-Montréal where she teaches UX design. She has been involved in design innovation and UX research for over 20 years, both in professional practice and academic research in Canada and the US. Annemarie has an expertise in teaching, studying and leading Design Thinking workshops. Her PhD was on Optimal User Experience and her postdoctoral internship focused on how creativity could be supported by tangibles (such as LEGO pieces).



'Play & Work: How Tangibles Offset Design Thinking Flaws'


Design thinking is great, but it will not magically transform an organization from product to service provider (... i.e. the next UBER!). For DT to deliver, the divergent and convergent ideation phases need to both be optimized. This presentation, based on academic research and practical case studies, is about the DT challenges we met while accompanying organisations in this evolution toward providing services: Making sure the divergent phase was really divergent and the convergent phase indeed converged towards innovative, realistic win-wins. 


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